Clash Royale Tournament Guide 2019

The popular esport, Clash Royale, has a tournament coming right around the corner. Come have some fun and join a tournament or create your own Clash Royale tournament. It's extremely easy to host your own tournament.

One of the perks of hosting your own tournament is that you get to choose the tournament format and get to have new ways of earning rewards and resources. One of the requirements of making a Clash Royale tournament is having at least a level 8 profile.

If you are interested in creating your own Clash Royale tournament you will need 500 gems. When creating your own tournament you can decide whether to make it private or public.

One of the benefits of creating your own tournament is that you get to oversee the whole tournament. You get to choose the length of the tournament and how long before it ends and rewarding the top players. The length of the tournament can be set between a minimum of 1 hour all the way to a maximum of 3 days. You can also set your own preparation time from 15 minutes to 2 hours.

When hosting your own tournament, you can choose between multiple game modes such as: Normal Battle, Draft Battle, Double Elixir Battle, Sudden Death Battle, Double Elixir Draft, Mirror Battle, Rage Battle, Triple Elixir Battle, Ramp Up Battle, and Classic Decks Battle.

Another perk of hosting your own Clash Royale tournament is that you get to choose the prize you are going to host. You can choose from x30 chest awards all the way to x15,000 chest awards. Of course the higher the chest awards are the more gems you will have to spend. The minimum gems to host a tournament will cost you 500 gems, while the most expensive one will cost you 250,000 gems.

The hosts can also set their own caps for the Crown Towers and cards, ranging from 9 to 13. Other than the tournaments, there are also two Victory Challenges you can also compete in. One of the victory challenge goals, called the Grand Challenge is to win 12 times without losing more than 2 times. The other challenge, called the Classic Challenge, is to win all crowns and battles without considering the losts. There is also a Grand Challenge and a Classic Challenge, with the Grand Challenge costing 100 gems to enter, and the Classic Challenge costing only 10 gems to enter. Completing the Grand Challenge will earn you 22,000 gold and 1,100 cards, while completing the Classic Challenge will earn you 2,000 gold and 100 cards.

If 500 gems is too much to spend, there are also tournaments called Private Tournaments that you can create. Hosting a Private Tournament only costs 10 gems but there will be no prizes.

Supercell is in charge of the game but the hosts are in charge of the events. So that means the host should be responsible for their events and follow all guidelines and rules. As a host, you are responsible for providing the prizes of the tournaments, you can provide prizes such as in-game items. Any types of shady activities are forbidden and can get you banned. As a host, you are responsible to make sure your event is legal and under laws and regulations.

After putting in all the information about the length and prizes of the tournament, you can add your name and description and decide whether you want your tournament to be public or private. After setting up all the information required for your tournament you can start your first match by pressing the "Battle" button.

When you host your own Clash Royale Tournament, you can also compete with other players in that tournament. All the battles played in the tournament will be in the tournament and will not be in your battle log or dashboard. After that the tournament is pretty much the same as a classic Clash Royale battle. The only difference is that the overtime will increase from 1 minute to 3 minutes to avoid draws. The cards are also capped to make sure the games are fair and no player will have an extra advantage.

When you are not battling you can also spectate other players' battles on the leaderboard. After the tournament is over, the winners are declared and you can award the players. If players get pretty high on the global leader board, they also get extra bonuses along with their original rewards. The player who got the highest amount of trophies in the tournament will receive the top reward in the tournament. The second player will receive 2/3 of the top prize. The player in third place will receive half that prize. All the other players with receive prizes in respect to their place on the leaderboard.

If you just want to create a tournament to win prizes, you can create a tournament but only allow a few people in so that the fewer people will get bigger shares of the gems you spent. Other than a few rules you have to follow, creating your own tournament is all up to you. You get to decide the majority of the factors, such as game mode, capping levels, prizes, and length of the tournament.

If you don't have any spare gems to spend on hosting your own Clash Royale Tournament, you can still join in the fun and be allowed to join a tournament for free, without costing you any gems. You also get to have the chance to participate in the event and win top prizes for the competition. However, because of the high demands of players joining the competition and hoping to win massive amounts of rewards and prizes.

Most of the time the tournaments that appear on your dashboard will be full of participants and no room for you to join. However if you are patient enough you might be able to get into a few competitions and win some lucky prizes. If you aren't, fear not, as Clash Royale always host special events, tournaments, and competitions you can be part in to earn that extra gold or gem.


2019 Guide to Becoming a Professional Mobile Esports Player

It's 2019, and the Esports world is becoming just as big as physical sports are nowadays. When we see big tournaments for PC gaming and consoles, it's just a matter of time for this worldwide phenomenon to replicate itself to other media, and gaming is evolving in new and exciting ways that are able to reach a potentially bigger user base in the competitive side of gaming. This opens the door to just about anyone who thinks that wants to be a professional mobile esports professional.

But what about the knowledge of complicated commands and joystick movements that have to be practiced every day? What if you don't have a state-of-the-art computer to play? Do you still have a chance to become an esports athlete? Of course you do! Because Esports are not limited to PC or consoles anymore. Nowadays, with the amazing mobile technology we have available, mobile esports tournaments are more and more common!

With the newer and more powerful mobile devices that mobile companies are releasing day by day, some of the most popular games are being worked on mobile apps just as if you were playing the console or PC version of those games (In some cases, even playing on the same servers), so why not testing your luck into becoming a mobile esports professional athlete? You have the advantage of this genre not being yet overrun by competitors, and there are many ways you can improve your chances to be in esports tournaments if you start right now with these few simple tips:

Pick a game that suits your abilities:

Do you have superb reflexes or you're more of a tactical thinker? All of these questions come into consideration when trying to choose the game you'd like to play professionally. If your thing is making good decisions and resource management, maybe you should focus your efforts on an Auto-Chess type of game (Autochess Origins and Dota Underlords are two options currently for mobile apps) or if you'd like more hands-on action, you could always try for the Battle Royale games that require a lot of good aim and quick reflexes.

Know your game's in and outs:

For being able to compete in mobile esports tournaments (or any kind of esports tournaments for that matter) you need to know your game left and right, down and center, and this is only achieved through constant study and keeping up to date with all the information you can gather. From the meta generally applied for most winning strategies, to characters tiers, win rates and anything else, you need to keep track of all the resources you need to learn, and make a habit of reading as much as you can ( TIP: Always read ALL the patch notes of your game of choice, changes in balance can be critical for your development if you have strategies based on characters, weapons or specific conditions in-gam)

Take care of your device:

This is just as important as practice and studying. You need to keep your gaming mobile device in a prime state if you want to compete in esport tournaments. I would personally recommend having a separate device just for your mobile esports needs, because if there's anything worse than having problems in the middle of a match, it's to receive a call just before the winning move!

Keep historic records of yourself: One of the last and more important steps, even before thinking about climbing the ranks and divisions of any esports tournaments is to know how much you're improving, and even if games take the time to take your statistics and keep track of them, there's so much more you can do to improve your abilities! Take notes of yourself, save the replays of your matches and watch them frequently! In this way, you can learn from your mistakes and improve either your KDR, your MMR or your W/L Ratio just by adjusting to new strategies and getting closer to mobile esports tournament standards.

Consistency:

Finally, the most important rule of them all to become a Professional Mobile Esports Athlete is the consistency. You have to play a lot of hours, you have to study even more, you need to refine your technique and learn from your mistakes, but most importantly, you need to do this constantly, don't stop, even if you fail, because you always have to remember that every professional has failed more times than the rookie has tried yet.


3 Key Questions to Transform Your Marketing as an Esports Tournament Organizer

Most esports players don’t compete just for the money. In fact, most professional players will tell you that the financial benefits are secondary.  Despite this, many tournament organizers still feel discouraged when they’re unable to offer The International 2019 sized prize pools. The right marketing and brand strategy, however, can be even more valuable than a large prize. By focusing on 3 key goals -- becoming differentiated, discoverable, and credible-- you, too, can build a community around your tournaments that keeps players coming back. 

1.  Are you differentiated?

Why would a player choose your tournament out of the thousands of tournaments that exist? Do your tournaments offer unique value? How you differentiate is the first question you need to answer. Let's look at several strategies to help you stand out from the crowd

Competitive Analysis

The first step to defining whether or not you are differentiated is to conduct a competitive analysis. To conduct a competitor analysis, begin by drawing up a list of organizers that you share a target audience with. Include organizers who compete indirectly with your company, such as those creating tournaments for other games and top organizing companies like ESL. Begin looking at your competitors with three questions in mind:

  • How do customers feel about them?
  • Why are they doing what they’re doing?
  • What can I learn from them?

To make this process easier, use our free guide to help visualize and walk you through the key questions of competitive analysis. 

Download Our Free Guide

Social Media Analysis

Social media is particularly important in differentiating yourself. According to Hootsuite, 88% of American 18 to 29 year olds use social media, which is the part of the prime age demographic of esports players. To maximize your social media marketing, undertake research on the following areas: 

  • What social media channels are they using? Are you using the same ones?
  • What are their engagement metrics, such as average likes, shares, and comments?
  • How often do they post?
  • How many followers do they have and how fast are they getting more?
  • What are they doing well? 
  • What are their weaknesses? 

Once you compile this information, you should better understand how to emulate the success of your competitors, learn from the failures of your competitors, and create an effective marketing strategy going forward. The process of competitive analysis is ongoing, so be sure to frequently check on your competitors and keep your finger on the pulse of market trends. 

...emulate the success of your competitors, learn from the failures of your competitors, and create an effective marketing strategy going forward...

Now that you’ve taken the time to better understand your competition, adapt your tournament to serve esports players better than your competitors, and make sure players know about it by using your new pitch.

Your New Pitch

In the age of clickbait articles, your pitch must be short and sweet. This is your Unique Selling Proposition, or USP.  Your USP should be one to two sentences that succinctly illustrate your unique value to players when compared to the competition. 

A strong USP is the foundation upon which you market yourself. Your webpage, blog, social media channels, and all other marketing should align with this messaging.

The next challenge is to use your channels effectively so that your message is heard. 

2.  Are you Discoverable?

Creating your USP helps solidify what your tournaments have to offer, but is this message getting heard by players? Are your webpages eye-catching enough for players to even bother learning more? When players go looking for tournaments, can they even find you?

Being discoverable is a massive challenge for tournaments; there are hundreds of new tournaments created every day. According to Thiemo Bräutigam, journalist and Managing Editor for The Esports Observer, the amount of esports tournaments has more than tripled since 2010.

Audience Analysis

Overcoming the challenges of reaching players means first better understanding them. Much like the competitive analysis, conducting an analysis of your target audience is key.

Begin this process by surveying players that have consistently engaged with your tournaments, and then try to reach out to players that have engaged with your primary competition. The aim is to create a persona or multiple personas of your primary customers. 

Ardath Albee, CEO of Marketing Interactions, defines a marketing persona as a composite sketch of a key segment of your audience. A persona can be created by simply asking your audience several key questions. This may include:

  • What is your age?
  • What is your nationality?
  • What is your gender?
  • What games do you play primarily?
  • What social media channels do you use?
  • What do you look for in an esports tournament?
  • How did you discover our tournament?
  • Why do you compete in esports tournaments?

Based on this research, compile one to two personas of your average audience. For example, one part of your audience may be 18 to 25 years old, European, and primarily use Twitter. Another persona may be 30 to 38 years old, South East Asian, and primarily active on Facebook.  These brief personas can be used to shape your marketing strategy.

Content Channels

Use the results of the survey to decide which channels to be active on and how you should tailor your message to your audience. If the average respondent primarily uses Facebook and competes to gain notoriety, creating Facebook posts about how to grow their esports following would likely be successful. 

Aim to publish content on channels dedicated to esports. CAPSL is one such channel, which enables organizers to publish and advertise their tournaments to the entire CAPSL community. Since CAPSL surfaces tournament content relevant to each individual’s gaming preferences, organisers creating engaging tournaments have access to unique levels of free customer acquisition, helping you maximize your growth.

There are a wide variety of new and innovative channels for targeting esports fans, so embrace exploration beyond your main channels. If a competitor starts using a new channel that you’re not using, perhaps that means it’s an opportunity for growth. 

Content Strategy

After deciding which channels to participate in, the next step is to create a content calendar. Content should be designed with the goal of driving traffic back to your website/tournament page, but remain personal and conversational. To maintain interest in your page, schedule two to three posts per day.

When designing content, take advantage of mental shortcuts to maximize reach and engagement. Joe Karbo, marketing expert and author, argues that content designed around the Four R’s: Reincarnation, Recognition, Romance, and Reward. Based on the Four R’s, consumers want content and services that...

  • Reincarnation: help them leave their mark on the world and accomplish their goals.
  • Recognition: make them feel important and valued.
  • Romance:  make them feel good about themselves.
  • Reward: offer them a reward.

Keep in mind that different social media channels have different strengths. Jan Wong, Forbes 30 under 30 marketing guru and founder of Open Minds, recommends diversifying your content across channels. Youtube, for example, is a better forum for posting long videos, such as full streams. For a platform like Twitter, you can take that same stream and cut it down to a 15 second clip for best results.

Most importantly,  remember that social media is about conversations; proactively encourage your audience to participate in the conversation by asking direct questions, setting up polls, and replying to their comments in a timely manner. Never directly try to ‘sell’ your tournament to players, but rather, post interesting, entertaining, and valuable content related to your tournament. Keep your content short, sweet, and visual to grab your audience’s attention and loop them into the conversation. 

...remember that social media is about conversations; proactively encourage your audience to participate…

Search Engine Optimization

Make sure you’re at the top of the search results when players are choosing which tournament to participate in. This beginner’s guide to Search Engine Optimization (SEO) will introduce you to key concepts and practices to becoming more discoverable through search engines. 

3.  Are you credible? 

Credibility is vital to gaining trust as a tournament organizer in the unregulated frontier of esports. Both potential sponsors and competitors are cautious, and may overlook your tournament if its credibility is not obvious.

The question is, how do you build trust before someone even participates or spectates your tournament? The key to building that trust is a combination of relationships, data, and security. 

Relationships

Relationships can make or break how much consumers trust your brand. Naturally, if someone close to you were to recommend a brand, the chance you’ll try it is dramatically increased. As an organization, you need to actively cultivate these types of advocates. 

Finding and cultivating brand advocates is hard. You need to actively engage with your target audience, and regularly let them know that you understand and are responsive to their concerns. The pay-off is huge, however. Once you have a customer’s strong support, you can ask them to provide you with testimonials or refer your organization to their friends. 

You need to actively engage with your target audience, and regularly let them know that you understand and are responsive to their concerns.

Data

While testimonials can do wonders, sponsors and gamers alike love to see the hard data behind your tournaments. Historical data demonstrating high engagement, viewership, and participation is great for enticing the support of sponsors and players.

This is where platforms like CAPSL are here to help. CAPSL makes it simple for brands to search for tournaments to sponsor based on historical tournament data. As a result, the credibility problem for tournament organisers is eliminated and sponsors can directly support high performing tournaments, with little to no effort on the organisers part. In turn, tournaments with brand sponsorship also increase the tournament’s credibility with players.

You can also personally track participation, viewership, and engagement with the help of any spreadsheet software. That data could be advertised to players to show you have an active tournament, or to sponsors to show you have a vibrant community around your tournament. 

Security

After multiple publicized cases of tournaments offering prizes that did not actually exist, being able to trust that a tournament’s prizes are real is another critical aspect of a tournament’s credibility. Even a moment of doubt that a prize is real can mean a player overlooks your tournament.

Leveraging platforms like CAPSL, which guarantees all prizes are real and secure, ensures that your tournament doesn’t have to bear the burden of proving the legitimacy of its prizes, so you can focus on growing your community and creating quality tournaments. 

Takeaways

Are you differentiated, discoverable, and credible?  Revisiting these questions regularly will help ensure that you give your tournament the best chance at success possible in the ever-evolving esports marketplace. Marketing is in many ways more art than science, but still requires consistently observing and adapting to competitors’ behavior and consumers’ desires. Making this kind of ongoing questionsing and data monitoring central to your marketing strategy will ensure that you truly are differentiated, discoverable, and credible. 

Special thanks to Jan Wong and all of our contributors for their invaluable insights and marketing expertise. Check out Jan’s company Open Minds to learn more about mastering marketing for your organization!