Brawl Stars Tournament Guide For Beginners 2020

by Philip Siu

BAASH Launches Weekly Clash Royale Mobile Tournaments

by Philip Siu

Top 5 Tips to Become a Pro Player in Mobile Legends: Bang Bang

by Philip Siu

Top 5 Reasons to Play Legends of Runeterra

by Philip Siu

Top 5 Things to Expect in League of Legends: Wild Rift

by Philip Siu

Clash Royale Tournament Guide 2019

The popular esport, Clash Royale, has a tournament coming right around the corner. Come have some fun and join a tournament or create your own Clash Royale tournament. It's extremely easy to host your own tournament.

One of the perks of hosting your own tournament is that you get to choose the tournament format and get to have new ways of earning rewards and resources. One of the requirements of making a Clash Royale tournament is having at least a level 8 profile.

If you are interested in creating your own Clash Royale tournament you will need 500 gems. When creating your own tournament you can decide whether to make it private or public.

One of the benefits of creating your own tournament is that you get to oversee the whole tournament. You get to choose the length of the tournament and how long before it ends and rewarding the top players. The length of the tournament can be set between a minimum of 1 hour all the way to a maximum of 3 days. You can also set your own preparation time from 15 minutes to 2 hours.

When hosting your own tournament, you can choose between multiple game modes such as: Normal Battle, Draft Battle, Double Elixir Battle, Sudden Death Battle, Double Elixir Draft, Mirror Battle, Rage Battle, Triple Elixir Battle, Ramp Up Battle, and Classic Decks Battle.

Another perk of hosting your own Clash Royale tournament is that you get to choose the prize you are going to host. You can choose from x30 chest awards all the way to x15,000 chest awards. Of course the higher the chest awards are the more gems you will have to spend. The minimum gems to host a tournament will cost you 500 gems, while the most expensive one will cost you 250,000 gems.

The hosts can also set their own caps for the Crown Towers and cards, ranging from 9 to 13. Other than the tournaments, there are also two Victory Challenges you can also compete in. One of the victory challenge goals, called the Grand Challenge is to win 12 times without losing more than 2 times. The other challenge, called the Classic Challenge, is to win all crowns and battles without considering the losts. There is also a Grand Challenge and a Classic Challenge, with the Grand Challenge costing 100 gems to enter, and the Classic Challenge costing only 10 gems to enter. Completing the Grand Challenge will earn you 22,000 gold and 1,100 cards, while completing the Classic Challenge will earn you 2,000 gold and 100 cards.

If 500 gems is too much to spend, there are also tournaments called Private Tournaments that you can create. Hosting a Private Tournament only costs 10 gems but there will be no prizes.

Supercell is in charge of the game but the hosts are in charge of the events. So that means the host should be responsible for their events and follow all guidelines and rules. As a host, you are responsible for providing the prizes of the tournaments, you can provide prizes such as in-game items. Any types of shady activities are forbidden and can get you banned. As a host, you are responsible to make sure your event is legal and under laws and regulations.

After putting in all the information about the length and prizes of the tournament, you can add your name and description and decide whether you want your tournament to be public or private. After setting up all the information required for your tournament you can start your first match by pressing the "Battle" button.

When you host your own Clash Royale Tournament, you can also compete with other players in that tournament. All the battles played in the tournament will be in the tournament and will not be in your battle log or dashboard. After that the tournament is pretty much the same as a classic Clash Royale battle. The only difference is that the overtime will increase from 1 minute to 3 minutes to avoid draws. The cards are also capped to make sure the games are fair and no player will have an extra advantage.

When you are not battling you can also spectate other players' battles on the leaderboard. After the tournament is over, the winners are declared and you can award the players. If players get pretty high on the global leader board, they also get extra bonuses along with their original rewards. The player who got the highest amount of trophies in the tournament will receive the top reward in the tournament. The second player will receive 2/3 of the top prize. The player in third place will receive half that prize. All the other players with receive prizes in respect to their place on the leaderboard.

If you just want to create a tournament to win prizes, you can create a tournament but only allow a few people in so that the fewer people will get bigger shares of the gems you spent. Other than a few rules you have to follow, creating your own tournament is all up to you. You get to decide the majority of the factors, such as game mode, capping levels, prizes, and length of the tournament.

If you don't have any spare gems to spend on hosting your own Clash Royale Tournament, you can still join in the fun and be allowed to join a tournament for free, without costing you any gems. You also get to have the chance to participate in the event and win top prizes for the competition. However, because of the high demands of players joining the competition and hoping to win massive amounts of rewards and prizes.

Most of the time the tournaments that appear on your dashboard will be full of participants and no room for you to join. However if you are patient enough you might be able to get into a few competitions and win some lucky prizes. If you aren't, fear not, as Clash Royale always host special events, tournaments, and competitions you can be part in to earn that extra gold or gem.

by Capsl Entertainment

2019 Guide to Becoming a Professional Mobile Esports Player

It's 2019, and the Esports world is becoming just as big as physical sports are nowadays. When we see big tournaments for PC gaming and consoles, it's just a matter of time for this worldwide phenomenon to replicate itself to other media, and gaming is evolving in new and exciting ways that are able to reach a potentially bigger user base in the competitive side of gaming. This opens the door to just about anyone who thinks that wants to be a professional mobile esports professional.

But what about the knowledge of complicated commands and joystick movements that have to be practiced every day? What if you don't have a state-of-the-art computer to play? Do you still have a chance to become an esports athlete? Of course you do! Because Esports are not limited to PC or consoles anymore. Nowadays, with the amazing mobile technology we have available, mobile esports tournaments are more and more common!

With the newer and more powerful mobile devices that mobile companies are releasing day by day, some of the most popular games are being worked on mobile apps just as if you were playing the console or PC version of those games (In some cases, even playing on the same servers), so why not testing your luck into becoming a mobile esports professional athlete? You have the advantage of this genre not being yet overrun by competitors, and there are many ways you can improve your chances to be in esports tournaments if you start right now with these few simple tips:

Pick a game that suits your abilities:

Do you have superb reflexes or you're more of a tactical thinker? All of these questions come into consideration when trying to choose the game you'd like to play professionally. If your thing is making good decisions and resource management, maybe you should focus your efforts on an Auto-Chess type of game (Autochess Origins and Dota Underlords are two options currently for mobile apps) or if you'd like more hands-on action, you could always try for the Battle Royale games that require a lot of good aim and quick reflexes.

Know your game's in and outs:

For being able to compete in mobile esports tournaments (or any kind of esports tournaments for that matter) you need to know your game left and right, down and center, and this is only achieved through constant study and keeping up to date with all the information you can gather. From the meta generally applied for most winning strategies, to characters tiers, win rates and anything else, you need to keep track of all the resources you need to learn, and make a habit of reading as much as you can ( TIP: Always read ALL the patch notes of your game of choice, changes in balance can be critical for your development if you have strategies based on characters, weapons or specific conditions in-gam)

Take care of your device:

This is just as important as practice and studying. You need to keep your gaming mobile device in a prime state if you want to compete in esport tournaments. I would personally recommend having a separate device just for your mobile esports needs, because if there's anything worse than having problems in the middle of a match, it's to receive a call just before the winning move!

Keep historic records of yourself: One of the last and more important steps, even before thinking about climbing the ranks and divisions of any esports tournaments is to know how much you're improving, and even if games take the time to take your statistics and keep track of them, there's so much more you can do to improve your abilities! Take notes of yourself, save the replays of your matches and watch them frequently! In this way, you can learn from your mistakes and improve either your KDR, your MMR or your W/L Ratio just by adjusting to new strategies and getting closer to mobile esports tournament standards.

Consistency:

Finally, the most important rule of them all to become a Professional Mobile Esports Athlete is the consistency. You have to play a lot of hours, you have to study even more, you need to refine your technique and learn from your mistakes, but most importantly, you need to do this constantly, don't stop, even if you fail, because you always have to remember that every professional has failed more times than the rookie has tried yet.

by Capsl Entertainment

3 Key Questions to Transform Your Marketing as an Esports Tournament Organizer

Most esports players don’t compete just for the money. In fact, most professional players will tell you that the financial benefits are secondary.  Despite this, many tournament organizers still feel discouraged when they’re unable to offer The International 2019 sized prize pools. The right marketing and brand strategy, however, can be even more valuable than a large prize. By focusing on 3 key goals -- becoming differentiated, discoverable, and credible-- you, too, can build a community around your tournaments that keeps players coming back. 

1.  Are you differentiated?

Why would a player choose your tournament out of the thousands of tournaments that exist? Do your tournaments offer unique value? How you differentiate is the first question you need to answer. Let's look at several strategies to help you stand out from the crowd

Competitive Analysis

The first step to defining whether or not you are differentiated is to conduct a competitive analysis. To conduct a competitor analysis, begin by drawing up a list of organizers that you share a target audience with. Include organizers who compete indirectly with your company, such as those creating tournaments for other games and top organizing companies like ESL. Begin looking at your competitors with three questions in mind:

  • How do customers feel about them?
  • Why are they doing what they’re doing?
  • What can I learn from them?

To make this process easier, use our free guide to help visualize and walk you through the key questions of competitive analysis. 

Download Our Free Guide

Social Media Analysis

Social media is particularly important in differentiating yourself. According to Hootsuite, 88% of American 18 to 29 year olds use social media, which is the part of the prime age demographic of esports players. To maximize your social media marketing, undertake research on the following areas: 

  • What social media channels are they using? Are you using the same ones?
  • What are their engagement metrics, such as average likes, shares, and comments?
  • How often do they post?
  • How many followers do they have and how fast are they getting more?
  • What are they doing well? 
  • What are their weaknesses? 

Once you compile this information, you should better understand how to emulate the success of your competitors, learn from the failures of your competitors, and create an effective marketing strategy going forward. The process of competitive analysis is ongoing, so be sure to frequently check on your competitors and keep your finger on the pulse of market trends. 

...emulate the success of your competitors, learn from the failures of your competitors, and create an effective marketing strategy going forward...

Now that you’ve taken the time to better understand your competition, adapt your tournament to serve esports players better than your competitors, and make sure players know about it by using your new pitch.

Your New Pitch

In the age of clickbait articles, your pitch must be short and sweet. This is your Unique Selling Proposition, or USP.  Your USP should be one to two sentences that succinctly illustrate your unique value to players when compared to the competition. 

A strong USP is the foundation upon which you market yourself. Your webpage, blog, social media channels, and all other marketing should align with this messaging.

The next challenge is to use your channels effectively so that your message is heard. 

2.  Are you Discoverable?

Creating your USP helps solidify what your tournaments have to offer, but is this message getting heard by players? Are your webpages eye-catching enough for players to even bother learning more? When players go looking for tournaments, can they even find you?

Being discoverable is a massive challenge for tournaments; there are hundreds of new tournaments created every day. According to Thiemo Bräutigam, journalist and Managing Editor for The Esports Observer, the amount of esports tournaments has more than tripled since 2010.

Audience Analysis

Overcoming the challenges of reaching players means first better understanding them. Much like the competitive analysis, conducting an analysis of your target audience is key.

Begin this process by surveying players that have consistently engaged with your tournaments, and then try to reach out to players that have engaged with your primary competition. The aim is to create a persona or multiple personas of your primary customers. 

Ardath Albee, CEO of Marketing Interactions, defines a marketing persona as a composite sketch of a key segment of your audience. A persona can be created by simply asking your audience several key questions. This may include:

  • What is your age?
  • What is your nationality?
  • What is your gender?
  • What games do you play primarily?
  • What social media channels do you use?
  • What do you look for in an esports tournament?
  • How did you discover our tournament?
  • Why do you compete in esports tournaments?

Based on this research, compile one to two personas of your average audience. For example, one part of your audience may be 18 to 25 years old, European, and primarily use Twitter. Another persona may be 30 to 38 years old, South East Asian, and primarily active on Facebook.  These brief personas can be used to shape your marketing strategy.

Content Channels

Use the results of the survey to decide which channels to be active on and how you should tailor your message to your audience. If the average respondent primarily uses Facebook and competes to gain notoriety, creating Facebook posts about how to grow their esports following would likely be successful. 

Aim to publish content on channels dedicated to esports. CAPSL is one such channel, which enables organizers to publish and advertise their tournaments to the entire CAPSL community. Since CAPSL surfaces tournament content relevant to each individual’s gaming preferences, organisers creating engaging tournaments have access to unique levels of free customer acquisition, helping you maximize your growth.

There are a wide variety of new and innovative channels for targeting esports fans, so embrace exploration beyond your main channels. If a competitor starts using a new channel that you’re not using, perhaps that means it’s an opportunity for growth. 

Content Strategy

After deciding which channels to participate in, the next step is to create a content calendar. Content should be designed with the goal of driving traffic back to your website/tournament page, but remain personal and conversational. To maintain interest in your page, schedule two to three posts per day.

When designing content, take advantage of mental shortcuts to maximize reach and engagement. Joe Karbo, marketing expert and author, argues that content designed around the Four R’s: Reincarnation, Recognition, Romance, and Reward. Based on the Four R’s, consumers want content and services that...

  • Reincarnation: help them leave their mark on the world and accomplish their goals.
  • Recognition: make them feel important and valued.
  • Romance:  make them feel good about themselves.
  • Reward: offer them a reward.

Keep in mind that different social media channels have different strengths. Jan Wong, Forbes 30 under 30 marketing guru and founder of Open Minds, recommends diversifying your content across channels. Youtube, for example, is a better forum for posting long videos, such as full streams. For a platform like Twitter, you can take that same stream and cut it down to a 15 second clip for best results.

Most importantly,  remember that social media is about conversations; proactively encourage your audience to participate in the conversation by asking direct questions, setting up polls, and replying to their comments in a timely manner. Never directly try to ‘sell’ your tournament to players, but rather, post interesting, entertaining, and valuable content related to your tournament. Keep your content short, sweet, and visual to grab your audience’s attention and loop them into the conversation. 

...remember that social media is about conversations; proactively encourage your audience to participate…

Search Engine Optimization

Make sure you’re at the top of the search results when players are choosing which tournament to participate in. This beginner’s guide to Search Engine Optimization (SEO) will introduce you to key concepts and practices to becoming more discoverable through search engines. 

3.  Are you credible? 

Credibility is vital to gaining trust as a tournament organizer in the unregulated frontier of esports. Both potential sponsors and competitors are cautious, and may overlook your tournament if its credibility is not obvious.

The question is, how do you build trust before someone even participates or spectates your tournament? The key to building that trust is a combination of relationships, data, and security. 

Relationships

Relationships can make or break how much consumers trust your brand. Naturally, if someone close to you were to recommend a brand, the chance you’ll try it is dramatically increased. As an organization, you need to actively cultivate these types of advocates. 

Finding and cultivating brand advocates is hard. You need to actively engage with your target audience, and regularly let them know that you understand and are responsive to their concerns. The pay-off is huge, however. Once you have a customer’s strong support, you can ask them to provide you with testimonials or refer your organization to their friends. 

You need to actively engage with your target audience, and regularly let them know that you understand and are responsive to their concerns.

Data

While testimonials can do wonders, sponsors and gamers alike love to see the hard data behind your tournaments. Historical data demonstrating high engagement, viewership, and participation is great for enticing the support of sponsors and players.

This is where platforms like CAPSL are here to help. CAPSL makes it simple for brands to search for tournaments to sponsor based on historical tournament data. As a result, the credibility problem for tournament organisers is eliminated and sponsors can directly support high performing tournaments, with little to no effort on the organisers part. In turn, tournaments with brand sponsorship also increase the tournament’s credibility with players.

You can also personally track participation, viewership, and engagement with the help of any spreadsheet software. That data could be advertised to players to show you have an active tournament, or to sponsors to show you have a vibrant community around your tournament. 

Security

After multiple publicized cases of tournaments offering prizes that did not actually exist, being able to trust that a tournament’s prizes are real is another critical aspect of a tournament’s credibility. Even a moment of doubt that a prize is real can mean a player overlooks your tournament.

Leveraging platforms like CAPSL, which guarantees all prizes are real and secure, ensures that your tournament doesn’t have to bear the burden of proving the legitimacy of its prizes, so you can focus on growing your community and creating quality tournaments. 

Takeaways

Are you differentiated, discoverable, and credible?  Revisiting these questions regularly will help ensure that you give your tournament the best chance at success possible in the ever-evolving esports marketplace. Marketing is in many ways more art than science, but still requires consistently observing and adapting to competitors’ behavior and consumers’ desires. Making this kind of ongoing questionsing and data monitoring central to your marketing strategy will ensure that you truly are differentiated, discoverable, and credible. 

Special thanks to Jan Wong and all of our contributors for their invaluable insights and marketing expertise. Check out Jan’s company Open Minds to learn more about mastering marketing for your organization!

by Capsl Entertainment

How To Become A Professional Esports Player

Gaming has come a long way from only being limited to local arcades, to a whole community of people globally. It has evolved so much that there is an entire industry based around. The professional version of it is known as Electronic Sports, Esports for short.

There are many career options available such as game developer, host, player, referee, and agents. In this article, we look at how you can become a professional player. Below are the basics to get you started in this ever-growing and lucrative industry which is Esports:

1. Choose a platform

Games are now available on three platforms, namely PC, Console, and Mobile, each offering online capability. For you to become a professional, you need to choose which platform best suits you and stick to it. Mobile is the most recent and is rapidly growing as more people now own smartphones. This growth has resulted in the development of a new sub-industry known as mobile esports.

2. Invest in the hardware

Once you identify which platform you are going to pursue, it is necessary to invest in the correct equipment. Different games require specific hardware for them to work seamlessly. You have to make sure that the device you have is capable of handling the hardware requirements for the game. If you opt for mobile, make sure it has sufficient ram, proper display size, and resolution. You can also have a dedicated device only for gaming.

3. Choose a genre

Games come in different genres that cater to individual tastes. You have simulation games, arcade games, sports and so on. For you to become a professional, you need to choose a genre that is suitable for you and does not have a steep learning curve. You can always look at past esports tournaments to see which type has the most following. For mobile, it is much simpler as you can choose between Multiplayer Online Battle Arena or Multiplayer Massive Online.

4. Practice regularly

Every professional regardless of the career choice can only become good at it with regular practice. Dedicate appropriate time to improve your skills and technique in the game. You can start by hosting games online for you and your close friends and challenge each other in the game. Another way to develop your gaming skills is to enroll yourself on an esports tournament platform. Here you will find vast amounts of information on gameplay, techniques, and tutorials on how to approach different aspects of the game. You can also watch videos on YouTube that feature elite players demonstrating various ways in how they tackle challenging areas of the game.

5. Get known

As you continue gaming, it is advisable to let people know your existence. You can do this by reaching out to other pros in the game of your choice and interact with them regularly. Another great way to increase your exposure is by joining a team or creating one. Here you will be able to increase your profile and grow your brand. Every professional gamer has a personal brand and a team to match. The advantage of this is that you can get valuable experience from other players, as well as support on all matters of gaming. You can share resources and even widen your exposure in the gaming community through each other's networks.

6. Enter your first competition

Now that you have garnered experience, it is time for you to put your skills to the test. You can start with your local tournament and see how you stack up amongst other players. For PC and Console there exist games whereby you can compete as an individual such as sports games and fighting games. Most of the games that people play in mobile esports tournaments require team participation. So always make sure that you have a team at your disposal, to be able to compete against others.

Competitions are a great way to judge the level of skill that you have. The experience will help you in identifying where you need to improve. Always remember the first tournament is a learning experience. The results do not matter at this point. They are a benchmark to push you further in your quest to become a pro. Keep on participating regularly, and you will soon find yourself among the elite.

Esports is open to everyone. It does not matter how old you are. So long as you have the right equipment and passion, you can excel in becoming a professional gamer.

by Capsl Entertainment

Virtual reality, augmented reality and the growth of esports

Our world is constantly being re-shaped by advancements in technology – from PCs to the internet, to mobiles, to tablets. With every new technological transformation, our lives have become a little bit easier and the world has become a lot more accessible. Today, all eyes are on the new-yet-not-so-new kids on the block: augmented reality and virtual reality.

 

Virtual Reality

Virtual reality refers to an immersive digital world completely cut off from the physical one. It is built on ideas that go as far back as the 1800s, but the term was first used in the 1930s by Jaron Lanier. Today, after nearly a century, it has gained massive traction, with people scrambling to get a taste of the complete immersive VR experience. Leading the way is the gaming industry, which has proven to be the first-adopter of all things visual and tech, and has already created products that leverage the potential of AR and VR technology. Additionally, as an industry, it is not satisfied with just the basic offering, and is striving to push the envelope to achieve richer, more immersive, personal experiences.

According to statista.com,

“The VR industry is growing at a fast pace, with the market size of virtual reality hardware and software projected to increase from 2.2 billion U.S. dollars in 2017 to more than 19 billion U.S. dollars by 2020. Another forecast projects revenues from the global virtual reality market to reach 21.5 billion U.S. dollars in 2020.”

Currently, competitive gamers have an average PC spend of USD 1500 – 50% more than users who do not game. Keeping this in mind, a full gaming rig with premium VR, estimated at around USD 800, with VR headset and games, is well within the budgets of competitive gamers. Cost of hardware is predicted to fall further. The cost of an Oculus Rift is now USD 399, while the new Oculus Go is even more affordable, with a USD 199 retail price having launched in May 2018. In fact, 200 million+ consumer VR head-mounted displays are expected to be sold worldwide by 2020, implying that more and more people will be turning to these technologies and making them a staple for entertainment, be it esports, films, or music.

 

 

Augmented Reality

Unlike virtual reality, which is completely cut off from the real world, augmented reality blends the virtual and physical worlds. Due to its easy accessibility (via mobile or tablet), AR has caught on faster than VR amongst the masses. Augmented reality has been growing in popularity amongst the developer community since 2006. However, it was only in 2017 that the industry received a significant boost, when AR exploded into the mainstream with the release of Pokemon Go and AR development kits by Apple and Google.

Pokémon Go was the first memorable instance of mass AR consumption. A location-based AR game, it had more than 100 million downloads in its first month of launch, reportedly earning $10m per day at the height of its popularity. Due to its mass appeal, it attracted more attention and investment. But why did it work? First, it brought our favourite Pokemon to the real world, in a sense; secondly, it promoted a sense of community by bringing people together. Most of the break-through technologies have done much the same.

The best part about AR games is that they introduce elements in our otherwise ordinary world. In Pokemon GO, a pokemon could be hiding behind a chair or a dustbin on a street that you pass daily. It gives us an opportunity to build a new world on the foundations of our current one.

According to insightssuccess, “With the new advancements in AR, players can scan a room with their devices and create a 3D map of the walls and furniture. Gamers can place their virtual characters and objects on real tables and shelves, while other players can view the scene and join via their own devices.”

The proof of the popularity is in the numbers. There are approximately 200 million AR-compatible devices on the market, with this number expected to increase 10-fold, to 2 billion, by end-2019. In addition, billion-dollar investments in wearable technology firms such as Mirror Labs and Magic Leap are forecast to bolster the size of the AR addressable market, in addition to taking immersion to the next level. Add to that the Hololens initiative from Microsoft coupled with Apple’s acquisition of Vrvana (a VR/AR eye-tracking “crossover” company) and Akonia Holographics (which develops lenses for AR glasses), and the future of augmented reality looks exceptionally bright.

Advertisers are already engaging with AR to disrupt traditional digital marketing with immersive, interactive AR content. A case in point is the Jaguar Land Rover AR experience that created a simulated driver cockpit experience for potential customers.

Needless to say, AR has significant potential to serve not only as a vital acquisition funnel for VR game technology and content, but also as a brand new stream of views and revenue for game streamers who are struggling to differentiate themselves in an increasingly competitive market.

 

The market for both realities

Augmented reality and virtual reality will be most widely used in the gaming industry and, with the increase in number of both casual and professional gamers, their future seems to have an abundance of lucrative opportunities. The two technologies add a fantastical element to gaming, making it seem both ethereal and personal. VR and AR provide opportunities for people who are both gamers and athletes. A case in point is HADO, a Japanese firm that has been hosting an annual VR/AR competition for the past few years. In 2017, it expanded into other SEA countries including Singapore, Malaysia, Indonesia, and Vietnam. Its second official international tournament, the HADO World Cup, saw 12 teams from three different countries competing for the championship title. You can check the promo here.

 

Thus, undeniably, the convergence of these two technologies will help make the future of esports brighter than it already is.

 

by Capsl Entertainment