Brawl Stars Tournament Guide For Beginners 2020
CAPSL's top nine tips to help you play Brawl Stars tournaments 2020
Play and compete in Brawl Stars Esports Tournament on the BAASH mobile esports platform!
Every individual deserves to enjoy his or her leisure time after completion of day to day duties. There are many ways that people chose to spend and enjoy their leisure time. These ways are hikes, visiting friends, listening to music, and watching movies. However, most of the people across the globe spend their leisure playing different games. Many people believe that the only way to enjoy games is to wear games attire and get into the field and play. However, this misconception is not right because you can play and enjoy your favorite game in the comfort of your bed or couch.
The world is evolving on technology and thousands of innovations have been done in the world of games and sports. Therefore, you can assess and play your game via electronic devices at the palm of your hand. Some of these devices include laptops, desktop computers, smartphones and televisions, tablets, and Ipads. There are varieties of games that are played by different people across the globe. However, Brawl Stars game is one of the finest and prominent digital games across the world. Several mobile apps offer this mobile esports to their gamers in different capacities. However, BAASH (www.baash.gg) is one of the best and accessible mobile apps that provide the Brawl Stars esports tournaments to gamers, worldwide. The BAASH esports platform is essential because it helps games upgrade their skills by competing in esports tournaments and creating tournaments in all their favorite games while also being able to win prizes.
Therefore, if you are a beginner wondering which app to get the best brawl stars esports tournaments to worry no more because the BAASH app is here for you. A Brawl Stars is an online multiplayer game, and it involves two teams, and each team has three players. These teams have to battle against their opponents and emerge as hero shooter in various game modes.
Here is a beginner’s guide on how to play the Brawl Star game:
1. Select your favorite brawler. There are thirty-eight brawlers in number, and each brawler has its exceptional defensive and offensive equipment. Thus ensure that you choose wisely because each brawler has its unique attack techniques.
2. Select your preferred game mode to play. The Brawl stars game has six modes, and each mode has its purpose. Here are the targets of each mode.
- Showdown, here the aim is to destroy your adversaries and emerge as the winning and alive team.
- Gem grab, here the aim is to collect ten gems from the gem mine as quickly as possible or gain the gems from your opponents after you conquer them.
- Bounty, here the aim is to slay your foes and acquire stars from the opponents, acquiring of more stars translates to victory.
- Brawl Ball, here the aim is to throw the ball on to the foes goal.
- Siege, here the aim is to gather additional bolts that will help your team create a barrier that will help you attack the opponents and eradicate them.
- Heist, here, the aim is to defend your team and destroy your opponents entirely.
3. Attack the nearest opponent’s brawler by tapping the red stick controller.
4. Change the direction by dragging a blue stick controller while moving; you will be guided by a white dot to know which direction you are heading.
5. Use your bullets. These bullets will be displayed on the orange bars under your username.
6. Charge your powers. There is an extraordinary power known as super that is granted to each brawler. This power can protect you or damage your opponents.
7. Open boxes to acquire additional brawlers. These boxes contain coins that can help you earn brawlers and trophies.
8. Purchase additional brawlers, boxes, or coins from the shop using the gems.
9. Progress to the trophy path where you can acquire many varied rewards as you get the trophies. Some of these rewards are boxes, coins, or brawlers. It is important to remember that the more battles you win the higher chances of opening more boxes. Ensure you win as many battles as possible because if you lose the battles, you will lose your trophies.
Click here to download BAASH, the world’s first mobile esports platform.
BAASH Launches Weekly Clash Royale Mobile Tournaments
Grow your brand and battle like-minded mobile esports enthusiasts on BAASH - mobile esports platform! Now launching new weekly tournaments and more!
BAASH is starting new FREE weekly Clash Royale tournaments for mobile gamers to battle and win prizes.
The Philippines Clash Royale community has rallied around BAASH to host a growing number of frenzied tournaments, with gamers familiarising themselves with the BAASH.gg esports platform. To much delight and success, BAASH experienced full participation in all tournaments with also pro-gamers joining. As a result, we’re launching weekly CR tournaments!
On top of our weekly Clash Royale tournaments, FREE monthly mobile esports tournaments will be held including Mobile Legends Bang Bang, Arena of Valor, Legends of Runeterra, Call Of Duty, and more! Make sure to visit our Facebook page to register free for our events!
Make sure to invite your fellow friends, family, even dog. It’s about to be a BAASHin good time!
Click here to download BAASH, the world’s first mobile esports platform.
Top 5 Tips to Become a Pro Player in Mobile Legends: Bang Bang
Top 5 Tips to Become a Pro Player in Mobile Legends: Bang Bang
Do you have what it takes to be a pro player in Mobile Legends: Bang Bang? Here are the top five tips to start your professional gaming journey.

Do you have what it takes to be a pro player in Mobile Legends: Bang Bang?
Mobile Legends: Bang Bang, popularly known as MLBB, has defined a new era in the mobile gaming and esports industry. The game drew huge popularity among gamers from all walks of life. MLBB also became a household name in Southeast Asia.
The mobile game is a free-to-play multiplayer online battle arena (MOBA) that is both beginner-friendly and highly accessible. These became the pillars of MLBB’s loyal community.
In 2019, MLBB’s developer Moonton announced that its player base soared to 75 million. The 2020 figure was not yet released but it’s safe to assume that it has significantly increased since then.
With the huge popularity of MLBB, it’s did not came as a surprise when Moontoon and other tournament organizers stepped up to develop its esports scene. The MLBB Professional League Season 5 in the Philippines boasted a whopping $100,000 prize pool.
There are also regular tournaments hosted by the community to maintain the flourishing competitive scene of the game. For instance, BAASH is a go-to hub for competitive MLBB players established by the industry’s gaming veterans to ignite the next generation of esports athletes. BAASH is also the world’s first mobile esports platform and regularly hosts events and tournaments for mobile gamers.
Skills alone cannot make you a successful professional player in Mobile Legends: Bang Bang. That is just the tip of the iceberg. We gathered the top things you should also learn to achieve your feat.
Top 5 Tips to Become a Pro Player in Mobile Legends: Bang Bang
Here are the top tips to be a successful pro player in Mobile Legends: Bang Bang:
Schedule a Daily Practice
It is said that it takes 10,000 hours to be an expert in something. However, gamers deal with patch notes and game updates on a regular basis. Thus, we recommend spending more than 10,000 hours to be truly god-tier.
Practicing daily is your first step. This will help you maintain a sharp mind and a good grasp of the game. You will also adapt easily to regular updates if you have a daily practice schedule.
Be Physically and Mentally Healthy
You have to be physically and mentally healthy if you want to start a career in gaming. Esports athletes are used to traveling from one location to another. Organizations make sure that their players are physically fit to endure the hassle.
Mobile Legends: Bang Bang is also about mind games. The game boils down to strategizing and right decision making. This can be exhausting and players can lose their A-game if they are not mentally fit.
Be Active in MLBB Communities
The Mobile Legends: Bang Bang community boasts millions of players around the world with rich experience as yours.
You can learn a lot from your co-MLBB players. You’ll be surprised to learn new things that will help you with your professional gaming journey.
Be an MLBB enthusiast. As an aspiring pro player, you should be at the forefront of developing a vigorous community.
Grind Your Way Up
If you want sponsors and teams to take notice, put yourself out there. Streaming is one of the best ways to show your skills to fans and potential sponsors.
Grinding your way up the ranks is also an effective way to build a name for yourself. Earning a significant spot in the leaderboard also proves that you have what it takes to dominate the competitive scene.
Your mechanical skills are a huge factor in becoming a successful pro player. This can also be improved over time through practice.
Gain Competitive Experience
If you think you have what it takes to be the next MLBB professional player, start your journey on BAASH. We offer a variety of tournaments that will suit your level of experience.
The competitive scene is different from your day-to-day games. Start participating in small tournaments to gain experience. Even if you win, you should always seek for improvement. This will help you stay on top of your game.
Don’t forget to download BAASH for a rich competitive gaming experience.
Click here to download BAASH, the world’s first mobile esports platform.
Top 5 Reasons to Play Legends of Runeterra
Learn why fans can't get enough of Legends of Runeterra.
Here are the top 5 reasons why you should hop on the hype train, too.

Fans can’t get their hands off Legends of Runeterra. Here are the reasons why you should hop on the hype train, too.
Legends of Runeterra was first released back on January 24, 2020, in an open beta version. The game was fully launched last April 29 for both PC and mobile gamers.
The huge success of League of Legends (LoL) provided an avenue for Riot Games to create other game genres within the LoL universe. The auto battler game Teamfight Tactics was a successful feat.
In October 2019, Riot Games celebrated the tenth anniversary of League of Legends. The event came with the announcement of exciting projects that the company has been working on. This also marked the official announcement of Legends of Runeterra.
Legends of Runeterra is a digital collectible card game that takes place in the same world as League of Legends. Fans will have the chance to dive deeper into the lore of their favorite champions. Meanwhile, new players are introduced to the intriguing story of these characters.
The game’s humble beginnings began with Riot employees that are also card game enthusiasts. Some of them have worked for the popular card game Magic: The Gathering. Currently, the new game is a close rival to Valve’s Artifact and Blizzards’ Hearthstone.
Legends of Runeterra created a lot of buzz within the gaming community. You might have heard of the game from popular streamers or your friends. It’s high time you give it a try.
Top 5 Reasons to Play Legends of Runeterra
Here are the top five reasons why Legends of Runeterra might be the next big thing:
Popular to gamers
Right off the bat, Riot has intrigued fans with the release of Legends of Runeterra. Who doesn’t love a good interactive strategy game?
Riot took a proactive approach that attracted players from all walks of life. For instance, the game instantly drew popularity from League of Legends and Hearthstone players. This is on top of players from Magic: The Gathering who are already making the switch.
Even if you don’t have experience with League of Legends or card games, you can still join in the fun. The game is newcomer-friendly with interactive tutorials to help you get a good grasp of the game before entering the battlefield.
Easy accessibility
Everyone can access the Legends of Runeterra. Riot offered the game as a free-to-play collectible card game for all gamers to enjoy.
The game can also be played on different platforms. Both PC gamers and mobile gamers have access to the game.
With today’s advancement, people are always on their phones. Mobile games offer increased accessibility compared to PC and console games.
Riot also made the free-to-play progression to be more generous. Players get to enjoy the game without the burden of microtransactions that are prevalent in other card games.
Gameplay
Riot did a good job of explaining the gist of the game. The easiest way to learn the game is through the in-game tutorial.
The goal of the game is to destroy the opponent’s Nexus through casting spell cards and summoning allies. The game is in a 1v1 format where each player takes turns in being the attacker and the defender.
The best way to learn more about the game is by interacting with the community. There are a lot of tutorials, videos, and blogs that will help you on your journey.
Less Toxicity
Riot believed disabling chats against the opponent will lessen the toxicity of the gaming community. This is a subject that’s harder to address in their other multiplayer games such as League of Legend and Valorant.
This is a notable feature as players will only rely on emotes to interact and converse with their opponents. Riot insisted that there is no need for text-based interaction between two opposing players.
The game is meant to feel like a puzzle being solved separately.
The Next Esports Player
Riot is at the forefront of the esports industry. The developer is more than prepared to take Legends of Runeterra to the next level. Invitational tournaments were already hosted in South Korea and Singapore during the open beta phase.
Other tournament organizers have made their move in hosting League of Runterra events. These tournaments kept the fans on their toes, but they are eager to see more events sanctioned by Riot.
The esports industry as shown a rapid growth for developers and brands to ignore. League of Runterra players are excited for a more organized structure of competitive play.
It will surely take sooner than later for Riot to launch their specific esports plans for the game.
Click here to download BAASH, the world’s first mobile esports platform.
Top 5 Things to Expect in League of Legends: Wild Rift
Here are the top five things you can expect in League of Legends: Wild Rift after its official release.
Here are the top 5 reasons why you should hop of the "wild rift" bandwagon too.

League of Legends player or not, everyone wants to get a piece of Wild Rift.
Riot Games has released another entry in the world of mobile games. League of Legends: Wild Rift marks Riot’s third feat in the rapidly rising industry on mobile gaming.
In October 2019, the developer celebrated its tenth anniversary with huge news of upcoming game releases. Fans are now watching these projects come into fruition.
Riot Games was suddenly at the forefront of the action. It first released Teamfight Tactics, an auto battler game that shares the same universe with League of Legends. Meanwhile, Legends of Runeterra drew instant support from the digital collectible card game community.
The next big thing in Riot’s basket is the League of Legends: Wild Rift. This is a mobile version for the heavy fan-favorite League of Legends.
Here are the top things you should learn to set the right expectations of the game:
Top 5 Things to Expect in League of Legends: Wild Rift
The ticket to the fun zone is not for everyone.
The game is not accessible to everyone. Wild Rift is still in the Alpha testing stage due to the limited capabilities of its servers. The game is only available for fans residing in Brazil and the Philippines. Players can pre-register on Google Play and wait for their golden ticket to the game. The Regional Android Alpha aims to gather enough data to improve the gaming experience of the fans.
In its early release, some players found a way to get around that rule. Riot is quick to take action and impose mass account deactivations. Access to Wild Rift is strictly by direct invite only.
The game is not 100% League of Legends.
Riot told fans that the Regional Alpha testing is just a small piece of a bigger puzzle. There’s a lot of features “missing” from the game. Fret not, more features will be added to the game later this year. The map is also mirrored which means players from both sides see the same thing.
There’s also a significant number of differences in the gameplay. Mobile games tend to last shorter than the PC version. This decision is not a shot in the dark either. Riot asked the League of Legends players and the majority of them want faster games that can be played anytime and anywhere.
Champions look different from their PC versions.
Champions look better! The character models in Wild Rift is more aesthetically pleasing than League of Legends champions.
Riot has rebuilt these characters from the ground up. This led to the changes in character designs that met the high expectations of players. For instance, Riot added new lore to Malphite that transformed him from a rock monster into a genuine ancient being.
Playing in a different platform also translated to changes in the champion’s abilities. Mobile gaming has button constraints and the game was tailored to still be enjoyable despite this type of challenge.
Patch notes can be adopted from one game to another.
The introduction of Wild Rift has shed a different light on the League of Legends game. While Riot is developing Wild Rift, it allows them to experiment with new ideas.
Several patch notes were already released for Wild Rift. Fans are eager to know if they’ll see these changes in the League of Legends as well.
Riot revealed that if the changes are suitable for League of Legends, these will be implemented. Wild Rift will also benefit if there are champion adjustments in League of Legends.
The developer wants fans to have a similar gaming experience they have when playing League of Legends.
League of Legends fans and Wild Rift fans will gather together.
Gamers will unite to share the same passion for the League of Legends universe. Get ready to join forces for future events.
Riot plans to host synced events to celebrate both games together. Although, the company wants to present the event in a unique way that will be exciting for fans of either game.
This is something everyone should watch out for!
Click here to download BAASH, the world’s first mobile esports platform.
Clash Royale Tournament Guide 2019
The popular esport, Clash Royale, has a tournament coming right around the corner. Come have some fun and join a tournament or create your own Clash Royale tournament. It's extremely easy to host your own tournament.
One of the perks of hosting your own tournament is that you get to choose the tournament format and get to have new ways of earning rewards and resources. One of the requirements of making a Clash Royale tournament is having at least a level 8 profile.
If you are interested in creating your own Clash Royale tournament you will need 500 gems. When creating your own tournament you can decide whether to make it private or public.
One of the benefits of creating your own tournament is that you get to oversee the whole tournament. You get to choose the length of the tournament and how long before it ends and rewarding the top players. The length of the tournament can be set between a minimum of 1 hour all the way to a maximum of 3 days. You can also set your own preparation time from 15 minutes to 2 hours.
When hosting your own tournament, you can choose between multiple game modes such as: Normal Battle, Draft Battle, Double Elixir Battle, Sudden Death Battle, Double Elixir Draft, Mirror Battle, Rage Battle, Triple Elixir Battle, Ramp Up Battle, and Classic Decks Battle.
Another perk of hosting your own Clash Royale tournament is that you get to choose the prize you are going to host. You can choose from x30 chest awards all the way to x15,000 chest awards. Of course the higher the chest awards are the more gems you will have to spend. The minimum gems to host a tournament will cost you 500 gems, while the most expensive one will cost you 250,000 gems.
The hosts can also set their own caps for the Crown Towers and cards, ranging from 9 to 13. Other than the tournaments, there are also two Victory Challenges you can also compete in. One of the victory challenge goals, called the Grand Challenge is to win 12 times without losing more than 2 times. The other challenge, called the Classic Challenge, is to win all crowns and battles without considering the losts. There is also a Grand Challenge and a Classic Challenge, with the Grand Challenge costing 100 gems to enter, and the Classic Challenge costing only 10 gems to enter. Completing the Grand Challenge will earn you 22,000 gold and 1,100 cards, while completing the Classic Challenge will earn you 2,000 gold and 100 cards.
If 500 gems is too much to spend, there are also tournaments called Private Tournaments that you can create. Hosting a Private Tournament only costs 10 gems but there will be no prizes.
Supercell is in charge of the game but the hosts are in charge of the events. So that means the host should be responsible for their events and follow all guidelines and rules. As a host, you are responsible for providing the prizes of the tournaments, you can provide prizes such as in-game items. Any types of shady activities are forbidden and can get you banned. As a host, you are responsible to make sure your event is legal and under laws and regulations.
After putting in all the information about the length and prizes of the tournament, you can add your name and description and decide whether you want your tournament to be public or private. After setting up all the information required for your tournament you can start your first match by pressing the "Battle" button.
When you host your own Clash Royale Tournament, you can also compete with other players in that tournament. All the battles played in the tournament will be in the tournament and will not be in your battle log or dashboard. After that the tournament is pretty much the same as a classic Clash Royale battle. The only difference is that the overtime will increase from 1 minute to 3 minutes to avoid draws. The cards are also capped to make sure the games are fair and no player will have an extra advantage.
When you are not battling you can also spectate other players' battles on the leaderboard. After the tournament is over, the winners are declared and you can award the players. If players get pretty high on the global leader board, they also get extra bonuses along with their original rewards. The player who got the highest amount of trophies in the tournament will receive the top reward in the tournament. The second player will receive 2/3 of the top prize. The player in third place will receive half that prize. All the other players with receive prizes in respect to their place on the leaderboard.
If you just want to create a tournament to win prizes, you can create a tournament but only allow a few people in so that the fewer people will get bigger shares of the gems you spent. Other than a few rules you have to follow, creating your own tournament is all up to you. You get to decide the majority of the factors, such as game mode, capping levels, prizes, and length of the tournament.
If you don't have any spare gems to spend on hosting your own Clash Royale Tournament, you can still join in the fun and be allowed to join a tournament for free, without costing you any gems. You also get to have the chance to participate in the event and win top prizes for the competition. However, because of the high demands of players joining the competition and hoping to win massive amounts of rewards and prizes.
Most of the time the tournaments that appear on your dashboard will be full of participants and no room for you to join. However if you are patient enough you might be able to get into a few competitions and win some lucky prizes. If you aren't, fear not, as Clash Royale always host special events, tournaments, and competitions you can be part in to earn that extra gold or gem.
2019 Guide to Becoming a Professional Mobile Esports Player
It's 2019, and the Esports world is becoming just as big as physical sports are nowadays. When we see big tournaments for PC gaming and consoles, it's just a matter of time for this worldwide phenomenon to replicate itself to other media, and gaming is evolving in new and exciting ways that are able to reach a potentially bigger user base in the competitive side of gaming. This opens the door to just about anyone who thinks that wants to be a professional mobile esports professional.
But what about the knowledge of complicated commands and joystick movements that have to be practiced every day? What if you don't have a state-of-the-art computer to play? Do you still have a chance to become an esports athlete? Of course you do! Because Esports are not limited to PC or consoles anymore. Nowadays, with the amazing mobile technology we have available, mobile esports tournaments are more and more common!
With the newer and more powerful mobile devices that mobile companies are releasing day by day, some of the most popular games are being worked on mobile apps just as if you were playing the console or PC version of those games (In some cases, even playing on the same servers), so why not testing your luck into becoming a mobile esports professional athlete? You have the advantage of this genre not being yet overrun by competitors, and there are many ways you can improve your chances to be in esports tournaments if you start right now with these few simple tips:
Pick a game that suits your abilities:
Do you have superb reflexes or you're more of a tactical thinker? All of these questions come into consideration when trying to choose the game you'd like to play professionally. If your thing is making good decisions and resource management, maybe you should focus your efforts on an Auto-Chess type of game (Autochess Origins and Dota Underlords are two options currently for mobile apps) or if you'd like more hands-on action, you could always try for the Battle Royale games that require a lot of good aim and quick reflexes.
Know your game's in and outs:
For being able to compete in mobile esports tournaments (or any kind of esports tournaments for that matter) you need to know your game left and right, down and center, and this is only achieved through constant study and keeping up to date with all the information you can gather. From the meta generally applied for most winning strategies, to characters tiers, win rates and anything else, you need to keep track of all the resources you need to learn, and make a habit of reading as much as you can ( TIP: Always read ALL the patch notes of your game of choice, changes in balance can be critical for your development if you have strategies based on characters, weapons or specific conditions in-gam)
Take care of your device:
This is just as important as practice and studying. You need to keep your gaming mobile device in a prime state if you want to compete in esport tournaments. I would personally recommend having a separate device just for your mobile esports needs, because if there's anything worse than having problems in the middle of a match, it's to receive a call just before the winning move!
Keep historic records of yourself: One of the last and more important steps, even before thinking about climbing the ranks and divisions of any esports tournaments is to know how much you're improving, and even if games take the time to take your statistics and keep track of them, there's so much more you can do to improve your abilities! Take notes of yourself, save the replays of your matches and watch them frequently! In this way, you can learn from your mistakes and improve either your KDR, your MMR or your W/L Ratio just by adjusting to new strategies and getting closer to mobile esports tournament standards.
Consistency:
Finally, the most important rule of them all to become a Professional Mobile Esports Athlete is the consistency. You have to play a lot of hours, you have to study even more, you need to refine your technique and learn from your mistakes, but most importantly, you need to do this constantly, don't stop, even if you fail, because you always have to remember that every professional has failed more times than the rookie has tried yet.
3 Key Questions to Transform Your Marketing as an Esports Tournament Organizer
Most esports players don’t compete just for the money. In fact, most professional players will tell you that the financial benefits are secondary. Despite this, many tournament organizers still feel discouraged when they’re unable to offer The International 2019 sized prize pools. The right marketing and brand strategy, however, can be even more valuable than a large prize. By focusing on 3 key goals -- becoming differentiated, discoverable, and credible-- you, too, can build a community around your tournaments that keeps players coming back.
1. Are you differentiated?
Why would a player choose your tournament out of the thousands of tournaments that exist? Do your tournaments offer unique value? How you differentiate is the first question you need to answer. Let's look at several strategies to help you stand out from the crowd
Competitive Analysis
The first step to defining whether or not you are differentiated is to conduct a competitive analysis. To conduct a competitor analysis, begin by drawing up a list of organizers that you share a target audience with. Include organizers who compete indirectly with your company, such as those creating tournaments for other games and top organizing companies like ESL. Begin looking at your competitors with three questions in mind:
- How do customers feel about them?
- Why are they doing what they’re doing?
- What can I learn from them?
To make this process easier, use our free guide to help visualize and walk you through the key questions of competitive analysis.
Social Media Analysis
Social media is particularly important in differentiating yourself. According to Hootsuite, 88% of American 18 to 29 year olds use social media, which is the part of the prime age demographic of esports players. To maximize your social media marketing, undertake research on the following areas:
- What social media channels are they using? Are you using the same ones?
- What are their engagement metrics, such as average likes, shares, and comments?
- How often do they post?
- How many followers do they have and how fast are they getting more?
- What are they doing well?
- What are their weaknesses?
Once you compile this information, you should better understand how to emulate the success of your competitors, learn from the failures of your competitors, and create an effective marketing strategy going forward. The process of competitive analysis is ongoing, so be sure to frequently check on your competitors and keep your finger on the pulse of market trends.
...emulate the success of your competitors, learn from the failures of your competitors, and create an effective marketing strategy going forward...
Now that you’ve taken the time to better understand your competition, adapt your tournament to serve esports players better than your competitors, and make sure players know about it by using your new pitch.
Your New Pitch
In the age of clickbait articles, your pitch must be short and sweet. This is your Unique Selling Proposition, or USP. Your USP should be one to two sentences that succinctly illustrate your unique value to players when compared to the competition.
A strong USP is the foundation upon which you market yourself. Your webpage, blog, social media channels, and all other marketing should align with this messaging.
The next challenge is to use your channels effectively so that your message is heard.
2. Are you Discoverable?
Creating your USP helps solidify what your tournaments have to offer, but is this message getting heard by players? Are your webpages eye-catching enough for players to even bother learning more? When players go looking for tournaments, can they even find you?
Being discoverable is a massive challenge for tournaments; there are hundreds of new tournaments created every day. According to Thiemo Bräutigam, journalist and Managing Editor for The Esports Observer, the amount of esports tournaments has more than tripled since 2010.
Audience Analysis
Overcoming the challenges of reaching players means first better understanding them. Much like the competitive analysis, conducting an analysis of your target audience is key.
Begin this process by surveying players that have consistently engaged with your tournaments, and then try to reach out to players that have engaged with your primary competition. The aim is to create a persona or multiple personas of your primary customers.
Ardath Albee, CEO of Marketing Interactions, defines a marketing persona as a composite sketch of a key segment of your audience. A persona can be created by simply asking your audience several key questions. This may include:
- What is your age?
- What is your nationality?
- What is your gender?
- What games do you play primarily?
- What social media channels do you use?
- What do you look for in an esports tournament?
- How did you discover our tournament?
- Why do you compete in esports tournaments?
Based on this research, compile one to two personas of your average audience. For example, one part of your audience may be 18 to 25 years old, European, and primarily use Twitter. Another persona may be 30 to 38 years old, South East Asian, and primarily active on Facebook. These brief personas can be used to shape your marketing strategy.
Content Channels
Use the results of the survey to decide which channels to be active on and how you should tailor your message to your audience. If the average respondent primarily uses Facebook and competes to gain notoriety, creating Facebook posts about how to grow their esports following would likely be successful.
Aim to publish content on channels dedicated to esports. CAPSL is one such channel, which enables organizers to publish and advertise their tournaments to the entire CAPSL community. Since CAPSL surfaces tournament content relevant to each individual’s gaming preferences, organisers creating engaging tournaments have access to unique levels of free customer acquisition, helping you maximize your growth.
There are a wide variety of new and innovative channels for targeting esports fans, so embrace exploration beyond your main channels. If a competitor starts using a new channel that you’re not using, perhaps that means it’s an opportunity for growth.
Content Strategy
After deciding which channels to participate in, the next step is to create a content calendar. Content should be designed with the goal of driving traffic back to your website/tournament page, but remain personal and conversational. To maintain interest in your page, schedule two to three posts per day.
When designing content, take advantage of mental shortcuts to maximize reach and engagement. Joe Karbo, marketing expert and author, argues that content designed around the Four R’s: Reincarnation, Recognition, Romance, and Reward. Based on the Four R’s, consumers want content and services that...
- Reincarnation: help them leave their mark on the world and accomplish their goals.
- Recognition: make them feel important and valued.
- Romance: make them feel good about themselves.
- Reward: offer them a reward.
Keep in mind that different social media channels have different strengths. Jan Wong, Forbes 30 under 30 marketing guru and founder of Open Minds, recommends diversifying your content across channels. Youtube, for example, is a better forum for posting long videos, such as full streams. For a platform like Twitter, you can take that same stream and cut it down to a 15 second clip for best results.
Most importantly, remember that social media is about conversations; proactively encourage your audience to participate in the conversation by asking direct questions, setting up polls, and replying to their comments in a timely manner. Never directly try to ‘sell’ your tournament to players, but rather, post interesting, entertaining, and valuable content related to your tournament. Keep your content short, sweet, and visual to grab your audience’s attention and loop them into the conversation.
...remember that social media is about conversations; proactively encourage your audience to participate…
Search Engine Optimization
Make sure you’re at the top of the search results when players are choosing which tournament to participate in. This beginner’s guide to Search Engine Optimization (SEO) will introduce you to key concepts and practices to becoming more discoverable through search engines.
3. Are you credible?
Credibility is vital to gaining trust as a tournament organizer in the unregulated frontier of esports. Both potential sponsors and competitors are cautious, and may overlook your tournament if its credibility is not obvious.
The question is, how do you build trust before someone even participates or spectates your tournament? The key to building that trust is a combination of relationships, data, and security.
Relationships
Relationships can make or break how much consumers trust your brand. Naturally, if someone close to you were to recommend a brand, the chance you’ll try it is dramatically increased. As an organization, you need to actively cultivate these types of advocates.
Finding and cultivating brand advocates is hard. You need to actively engage with your target audience, and regularly let them know that you understand and are responsive to their concerns. The pay-off is huge, however. Once you have a customer’s strong support, you can ask them to provide you with testimonials or refer your organization to their friends.
You need to actively engage with your target audience, and regularly let them know that you understand and are responsive to their concerns.
Data
While testimonials can do wonders, sponsors and gamers alike love to see the hard data behind your tournaments. Historical data demonstrating high engagement, viewership, and participation is great for enticing the support of sponsors and players.
This is where platforms like CAPSL are here to help. CAPSL makes it simple for brands to search for tournaments to sponsor based on historical tournament data. As a result, the credibility problem for tournament organisers is eliminated and sponsors can directly support high performing tournaments, with little to no effort on the organisers part. In turn, tournaments with brand sponsorship also increase the tournament’s credibility with players.
You can also personally track participation, viewership, and engagement with the help of any spreadsheet software. That data could be advertised to players to show you have an active tournament, or to sponsors to show you have a vibrant community around your tournament.
Security
After multiple publicized cases of tournaments offering prizes that did not actually exist, being able to trust that a tournament’s prizes are real is another critical aspect of a tournament’s credibility. Even a moment of doubt that a prize is real can mean a player overlooks your tournament.
Leveraging platforms like CAPSL, which guarantees all prizes are real and secure, ensures that your tournament doesn’t have to bear the burden of proving the legitimacy of its prizes, so you can focus on growing your community and creating quality tournaments.
Takeaways
Are you differentiated, discoverable, and credible? Revisiting these questions regularly will help ensure that you give your tournament the best chance at success possible in the ever-evolving esports marketplace. Marketing is in many ways more art than science, but still requires consistently observing and adapting to competitors’ behavior and consumers’ desires. Making this kind of ongoing questionsing and data monitoring central to your marketing strategy will ensure that you truly are differentiated, discoverable, and credible.
Special thanks to Jan Wong and all of our contributors for their invaluable insights and marketing expertise. Check out Jan’s company Open Minds to learn more about mastering marketing for your organization!
How To Become A Professional Esports Player
Gaming has come a long way from only being limited to local arcades, to a whole community of people globally. It has evolved so much that there is an entire industry based around. The professional version of it is known as Electronic Sports, Esports for short.
There are many career options available such as game developer, host, player, referee, and agents. In this article, we look at how you can become a professional player. Below are the basics to get you started in this ever-growing and lucrative industry which is Esports:
1. Choose a platform
Games are now available on three platforms, namely PC, Console, and Mobile, each offering online capability. For you to become a professional, you need to choose which platform best suits you and stick to it. Mobile is the most recent and is rapidly growing as more people now own smartphones. This growth has resulted in the development of a new sub-industry known as mobile esports.
2. Invest in the hardware
Once you identify which platform you are going to pursue, it is necessary to invest in the correct equipment. Different games require specific hardware for them to work seamlessly. You have to make sure that the device you have is capable of handling the hardware requirements for the game. If you opt for mobile, make sure it has sufficient ram, proper display size, and resolution. You can also have a dedicated device only for gaming.
3. Choose a genre
Games come in different genres that cater to individual tastes. You have simulation games, arcade games, sports and so on. For you to become a professional, you need to choose a genre that is suitable for you and does not have a steep learning curve. You can always look at past esports tournaments to see which type has the most following. For mobile, it is much simpler as you can choose between Multiplayer Online Battle Arena or Multiplayer Massive Online.
4. Practice regularly
Every professional regardless of the career choice can only become good at it with regular practice. Dedicate appropriate time to improve your skills and technique in the game. You can start by hosting games online for you and your close friends and challenge each other in the game. Another way to develop your gaming skills is to enroll yourself on an esports tournament platform. Here you will find vast amounts of information on gameplay, techniques, and tutorials on how to approach different aspects of the game. You can also watch videos on YouTube that feature elite players demonstrating various ways in how they tackle challenging areas of the game.
5. Get known
As you continue gaming, it is advisable to let people know your existence. You can do this by reaching out to other pros in the game of your choice and interact with them regularly. Another great way to increase your exposure is by joining a team or creating one. Here you will be able to increase your profile and grow your brand. Every professional gamer has a personal brand and a team to match. The advantage of this is that you can get valuable experience from other players, as well as support on all matters of gaming. You can share resources and even widen your exposure in the gaming community through each other's networks.
6. Enter your first competition
Now that you have garnered experience, it is time for you to put your skills to the test. You can start with your local tournament and see how you stack up amongst other players. For PC and Console there exist games whereby you can compete as an individual such as sports games and fighting games. Most of the games that people play in mobile esports tournaments require team participation. So always make sure that you have a team at your disposal, to be able to compete against others.
Competitions are a great way to judge the level of skill that you have. The experience will help you in identifying where you need to improve. Always remember the first tournament is a learning experience. The results do not matter at this point. They are a benchmark to push you further in your quest to become a pro. Keep on participating regularly, and you will soon find yourself among the elite.
Esports is open to everyone. It does not matter how old you are. So long as you have the right equipment and passion, you can excel in becoming a professional gamer.
Virtual reality, augmented reality and the growth of esports
Our world is constantly being re-shaped by advancements in technology – from PCs to the internet, to mobiles, to tablets. With every new technological transformation, our lives have become a little bit easier and the world has become a lot more accessible. Today, all eyes are on the new-yet-not-so-new kids on the block: augmented reality and virtual reality.
Virtual Reality
Virtual reality refers to an immersive digital world completely cut off from the physical one. It is built on ideas that go as far back as the 1800s, but the term was first used in the 1930s by Jaron Lanier. Today, after nearly a century, it has gained massive traction, with people scrambling to get a taste of the complete immersive VR experience. Leading the way is the gaming industry, which has proven to be the first-adopter of all things visual and tech, and has already created products that leverage the potential of AR and VR technology. Additionally, as an industry, it is not satisfied with just the basic offering, and is striving to push the envelope to achieve richer, more immersive, personal experiences.
According to statista.com,
“The VR industry is growing at a fast pace, with the market size of virtual reality hardware and software projected to increase from 2.2 billion U.S. dollars in 2017 to more than 19 billion U.S. dollars by 2020. Another forecast projects revenues from the global virtual reality market to reach 21.5 billion U.S. dollars in 2020.”
Currently, competitive gamers have an average PC spend of USD 1500 – 50% more than users who do not game. Keeping this in mind, a full gaming rig with premium VR, estimated at around USD 800, with VR headset and games, is well within the budgets of competitive gamers. Cost of hardware is predicted to fall further. The cost of an Oculus Rift is now USD 399, while the new Oculus Go is even more affordable, with a USD 199 retail price having launched in May 2018. In fact, 200 million+ consumer VR head-mounted displays are expected to be sold worldwide by 2020, implying that more and more people will be turning to these technologies and making them a staple for entertainment, be it esports, films, or music.
Augmented Reality
Unlike virtual reality, which is completely cut off from the real world, augmented reality blends the virtual and physical worlds. Due to its easy accessibility (via mobile or tablet), AR has caught on faster than VR amongst the masses. Augmented reality has been growing in popularity amongst the developer community since 2006. However, it was only in 2017 that the industry received a significant boost, when AR exploded into the mainstream with the release of Pokemon Go and AR development kits by Apple and Google.
Pokémon Go was the first memorable instance of mass AR consumption. A location-based AR game, it had more than 100 million downloads in its first month of launch, reportedly earning $10m per day at the height of its popularity. Due to its mass appeal, it attracted more attention and investment. But why did it work? First, it brought our favourite Pokemon to the real world, in a sense; secondly, it promoted a sense of community by bringing people together. Most of the break-through technologies have done much the same.
The best part about AR games is that they introduce elements in our otherwise ordinary world. In Pokemon GO, a pokemon could be hiding behind a chair or a dustbin on a street that you pass daily. It gives us an opportunity to build a new world on the foundations of our current one.
According to insightssuccess, “With the new advancements in AR, players can scan a room with their devices and create a 3D map of the walls and furniture. Gamers can place their virtual characters and objects on real tables and shelves, while other players can view the scene and join via their own devices.”
The proof of the popularity is in the numbers. There are approximately 200 million AR-compatible devices on the market, with this number expected to increase 10-fold, to 2 billion, by end-2019. In addition, billion-dollar investments in wearable technology firms such as Mirror Labs and Magic Leap are forecast to bolster the size of the AR addressable market, in addition to taking immersion to the next level. Add to that the Hololens initiative from Microsoft coupled with Apple’s acquisition of Vrvana (a VR/AR eye-tracking “crossover” company) and Akonia Holographics (which develops lenses for AR glasses), and the future of augmented reality looks exceptionally bright.
Advertisers are already engaging with AR to disrupt traditional digital marketing with immersive, interactive AR content. A case in point is the Jaguar Land Rover AR experience that created a simulated driver cockpit experience for potential customers.
Needless to say, AR has significant potential to serve not only as a vital acquisition funnel for VR game technology and content, but also as a brand new stream of views and revenue for game streamers who are struggling to differentiate themselves in an increasingly competitive market.
The market for both realities
Augmented reality and virtual reality will be most widely used in the gaming industry and, with the increase in number of both casual and professional gamers, their future seems to have an abundance of lucrative opportunities. The two technologies add a fantastical element to gaming, making it seem both ethereal and personal. VR and AR provide opportunities for people who are both gamers and athletes. A case in point is HADO, a Japanese firm that has been hosting an annual VR/AR competition for the past few years. In 2017, it expanded into other SEA countries including Singapore, Malaysia, Indonesia, and Vietnam. Its second official international tournament, the HADO World Cup, saw 12 teams from three different countries competing for the championship title. You can check the promo here.
Thus, undeniably, the convergence of these two technologies will help make the future of esports brighter than it already is.